Privacy Policy

We are Lily and Me Gift Company, a trading name of L&M (Online) Limited, which is a company registered in England and Wales under company number 12380434. Our registered office is at 992 Anlaby Road, Hull, East Yorkshire, HU4 6AT. We are committed to protecting and respecting your privacy.

This policy tells you the process by which personal information is collected from you and for what purpose.

Please read this policy carefully to understand our practices regarding your personal data and how we use it. By using our website, you are accepting and consenting to the practices set out in this policy. Please do not use this site or purchase any products unless you agree with this policy.

For the purposes of the Data Protection Act 1998, the data controller is L&M (Online) Limited.

Information we collect

Automatically Collected Information

When you visit this site, we may automatically collect certain information about your visit. This information will not allow you to be personally identified:

Browser information. This may include your browser type, browser version, host operating system, browser language and your IP address.

Other information about your visit. This may include the full Uniform Resource Locators (URL) clickstream to, through and from our site. It could also be products viewed or searched for, page response times, download errors or lengths of visits to certain pages. Additionally, it could mean page interaction information (such as scrolling, clicks and mouse overs) and methods used to browse away from the page.

Aggregated Information. In addition, aggregate traffic information may also be collected from your visit.

Personally identifiable information

We may also collect and process personal data that you give us. Many of the services that we offer are only made available if we have certain information about you. To access these services, you will, from time to time, be asked to submit personal data about yourself. We may collect and process the following personal information related to our services:

Registration information. In registering to use this site, we require certain contact information (including your name, email address and phone number).

Information to fulfil your order. When placing an order online on this site, we collect your name, phone number, address and personal payment information. We may also ask you for this information when you enter a competition or promotion sponsored by us or when you report a problem with our site and/or your order.

Support or customer services issues. If you contact us, we may keep a record of that correspondence and record conversations for training and/or monitoring purposes.

Surveys. We may from time to time ask you to complete surveys that we use for research purposes. You do not have to respond to these surveys and may opt out of future emails by clicking a link at the bottom of the email or emailing us at

Website Use. We may collect details of your visits to our site. This may include location data, weblogs, other communication data and resources that you access.

Payment Details

We will only ask for your payment or credit card details if you are placing an order. We will never ask you to confirm or supply any account or credit card details via email or text message. If you receive such an email or text message, please do not respond and notify us immediately at:

What we do with the information

Automatically Collected Information

We may use information which we automatically collect about you as follows:

For administering our site and for internal operations such as to help diagnose problems with our server, trouble shoot, analyse data and other administrative purposes.

To improve the site and to ensure that content is the most effective for you and your computer as it can be (this may include providing you with content and services in your country’s local language and currency).

In order to allow you to participate in interactive features of our service when you choose to do so.

As part of our efforts to keep the site safe and secure.

To improve the services we offer, make recommendations about goods or services that may be of interest to you and to develop marketing programs.

Personally Identifiable Information

We may use personal data which you give to us as follows:

For processing and fulfilling your orders effectively and to carry out any further obligations arising from any contracts entered into between you and us.

In order to provide you with information that you have requested from us and to inform you of offers or other goods or services that may be of interest to you (but only where you have consented).

To notify you about changes to our service.

Helping to protect you from fraud (for instance, we may carry out identity verification, credit or anti-fraud checks against your name using third party databases which may involve disclosure of your personal details to registered credit reference or fraud prevention agencies who may retain and use your personal information).

Consent to use of Data for Marketing Purposes

When placing an order with us, we will ask for your email address and/or mobile telephone number so that we can send you information confirming your order.

We would also like to use your data, and permit selected third parties to use your personal data, to provide you with information about goods and services which may be of interest to you. We will only contact you by electronic means (email) or post with information about goods and services similar to those which were the subject of a previous sale to you.

Where we permit selected third parties to use your data, we (or they) will contact you by electronic means or post only if you have expressly consented to this.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you before collecting your data if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. Don’t forget you can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.

As a customer, you can also request us not to use your personal data for this purpose when setting up your account. You can also do this by emailing us at

If at any time you wish to unsubscribe to our mailing list please let us know by sending an email to

Disclosure of your information

We may disclose your personal information to any member of our group. This means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If L&M (Online) Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, in order to enforce or apply our terms of use or terms and conditions of sale or to protect the rights, property, or safety of our business, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Registered credit reference or fraud prevention agencies for the prevention of fraud.

Our nominated third party carriers to enable them to deliver your order and to contact you if there is a problem with delivery (i.e. telephone, name and address only).

Nominated marketing agencies who provide marketing services on our behalf.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). Furthermore, it may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, amongst other things, order fulfillment, payment processing and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is secure and in accordance with this privacy policy.

All information you provide to us is on our secure servers. Any payment transactions will be encrypted using SSL technology. When you proceed to make your purchase and your browser connects to the secure section of a Joules Site your browser window frame will show a padlock icon to indicate that you are entering a secure area.

Public locations

First of all, if you are using a computer in a public location we recommend that you always log out when finished. Furthermore, close the website browser down when you complete an online session for your security.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site. You are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we try hard to protect your personal data, we cannot guarantee its security during transmission to our site. This means any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your access rights

If you have any questions about our processing of your personal data, you are welcome to contact us. You will find our contact details at the bottom of this page. If you notice any errors in your personal data, you have the right to have them corrected.

The Data Protection Act 1998 also gives you the right to access information held about you. Therefore you may exercise this right by notifying us in writing. We may charge you a fee of £10 to meet our costs in doing this.

Privacy of children and sensitive personal data

We do not knowingly collect personal data from anyone under the age of 18. We do not knowingly obtain or store any Sensitive Personal Data. This includes information about health or medical conditions, race or religious beliefs.

If we are aware of information from anyone under the age of 18 or Sensitive Personal Data in violation of this Privacy Policy, we will use reasonable efforts to locate and remove that information from our records.


The site may contain links to third party websites. If you follow a link to any such website, your use of such website will be subject to the terms of that website’s privacy policy. We do not accept responsibility or liability for your use of such website. Therefore, please check the terms of the third party website’s privacy policy before submitting any personal data.


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You can find out more about cookies on the BBC website.

Changes to our privacy policy

We may amend this privacy policy at any time. Please review it frequently and at least each time you submit personal information to us. Due to this, we will amend the date at the top of this page each time this policy changes. Therefore our current privacy policy applies to all information that we have about you and your account.

Contact details

If you have any questions or comments regarding this privacy policy, the site or our products, please email Or, you can write to us at: 992 Anlaby Road, Hull, East Yorkshire, HU4 6AT.